One marketplace for paid 1:1 expert video calls
MIRL is a social platform that connects people with creators, coaches, and domain experts for one-on-one video calls. A seeker finds an expert by topic and either calls them instantly or books a time for later, and every expert gets a shareable MIRL Page that holds their profile, call options, and payments behind a single link. Appening partnered with MIRL to design and engineer the full product across iOS, Android, and web — the real-time video calling, the in-app payments, a social discovery feed, and the platform that runs the marketplace behind it. The result is one place where people find the right person, talk face to face, and pay for it without ever leaving the app.

Expertise on the feed, but nowhere to talk one-on-one
The creator economy gave millions of people an audience and real expertise — but the conversations that audience actually wants rarely happen. Knowledge lives on the feed as content, while its most valuable form — talking one to one, when it matters — has nowhere to go.
- The conversation worth having has nowhere to happen. Followers like posts and send the occasional DM, but good questions get buried, and hosting a real paid call means stitching together a link-in-bio, a scheduler, a payment page, and a video tool — enough friction to end most conversations before they start.
- Seekers have no trusted way to find the right person and simply talk. Without discovery by topic, ratings, and availability, reaching the right expert comes down to guesswork and unanswered messages.
- Left unsolved, the gap compounds on both sides. An expert's audience never converts into income or genuine connection, and the people who want a human answer stay stuck with generic content and conversations that never happen.

Discovery, calls, and payouts in a single app
MIRL shipped as a complete two-sided marketplace across iOS, Android, and web — where someone can discover an expert, start a video call, and pay for it without ever leaving the app.
- One shareable page replaces a whole stack of tools. Every expert gets a MIRL Page that holds their profile, instant and scheduled calling, payments, and posts behind a single link — the one thing they share across Instagram, TikTok, or YouTube.
- Calls connect in one tap, like a real phone call. Native incoming-call screens on iOS and Android let a seeker reach an available expert instantly, or book a time for later — with no meeting links or extra apps to set up.
- Every conversation can be paid for, automatically. Pricing a call, taking payment, and paying the expert out all happen inside the app, so an expert's time turns into income without a separate payment tool.
- A discovery engine built for a real marketplace. Seekers browse two dozen expertise categories — from dating and fitness to business and travel — ranked by a tunable engine the team can adjust live.
- A social feed that turns scrolling into calls. Experts post Sparks — short photo and video updates — that help seekers find them and move from browsing to a live conversation.
- Ready for a global audience from day one. The full seeker and expert experience ships in four languages: English, French, Portuguese, and Spanish.
Inside MIRL
Explore the key modules and capabilities we designed and built. Select one to see what it does.
Real-Time Video Stack
<p>Seekers and experts connect through one-tap video sessions with native incoming-call UI on iOS and Android, speaker routing, and session recovery after app backgrounding. The call layer handles request/accept/decline flows, duration metering, and post-call feedback routing.</p><p><strong>Agency Engineering Value-Add:</strong> Live video and audio run on Agora, with Socket keeping each call in sync, so an incoming call rings like a normal phone call on iPhone and Android and connects in a single tap.</p>

Backend
Mobile App
Frontend
Cloud Infrastructure
Third-Party Integrations
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