FN by FNE-commerceKuwaitKuwait

Scaling Luxury Perfume eCommerce Across the GCC

UI/UX Designing, Web and Mobile App Development

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About Project

A custom storefront for a luxury perfume house

FNbyFN.com is a high-end luxury Italian made perfume brand based in Kuwait, owned by the prestigious Ali Alghanim & Sons group. The client initially operated on a SaaS platform to manage their e-commerce store but faced significant challenges as they expanded operations, particularly during marketing campaigns and international growth.

A custom storefront for a luxury perfume house
Goals Set

Handle campaign spikes, ERP, and multi-currency checkout

  • Scalable Platform: Develop a custom-built solution optimized to handle high traffic, especially during influencer campaigns.
  • Luxury Mobile-First Experience: Design a mobile-first UI/UX that embodies the brand’s luxury ethos, ensuring an elegant and seamless user journey.
  • Streamlined Operations: Integrate the ERP system for efficient management of inventory, orders, and accounting processes.
  • Enhance Logistics: Build a dedicated driver app to improve delivery efficiency and shorten delivery times.
  • International Expansion: Enable multi-currency support to cater to GCC and international customers, ensuring a smooth shopping experience globally.
Goals Set
Product Features

Inside FN by FN

Explore the key modules and capabilities we designed and built. Select one to see what it does.

Oracle ERP Integration

Seamlessly integrated the Oracle ERP system to streamline critical operations such as inventory management, order processing, and accounting. This integration enabled real-time data synchronization, reducing manual errors and improving overall operational efficiency, ensuring smoother backend workflows to support their growing business demands.

Oracle ERP Integration
Results

Higher sales and smoother cross-border delivery

  • Sales Growth:Online sales increased year-over-year, driven by a seamless shopping experience and mobile-first design. International orders from GCC countries grew, supported by multi-currency options and reliable shipping integrations.
  • Operational Efficiency:Delivery time was reduced thanks to the driver app, while inventory discrepancies decreased due to Oracle ERP integration.
  • Reduction in Canceled COD Orders:COD cancellations decreased, enabled by a smoother cash-on-delivery process and WhatsApp ordering integration.
  • Customer Retention:Repeat customer rates improved, supported by a tiered loyalty program offering extra rewards for mobile purchases. The mobile app launch further enhanced engagement and convenience for users.
Technology Stack

Our platform's robust and scalable technology stack ensures high performance, security, and user-friendly experience. Here are the key components:

Backend

Node.jsNode.js
MongoDBMongoDB

Frontend

ReactReact

Mobile App

FlutterFlutter
DartDart

Cloud Infrastructure

AWS ServicesAWS Services
S3 (Simple Storage Service)S3 (Simple Storage Service)
Elastic Load BalancingElastic Load Balancing
CloudflareCloudflare

External Integrations

MyFatoorahMyFatoorah
AramexAramex
Google MapsGoogle Maps
FirebaseFirebase
AppsFlyerAppsFlyer
Respond.ioRespond.io
RedisRedis

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