FN by FN

Scaling Luxury Perfume E-Commerce Across GCC and Beyond

UI/UX Designing, Web and Mobile App Development

INDUSTRY

E-commerce

TEAM

8 Members

PROJECT STATE

Ongoing

COUNTRY

Kuwait

About Project

FNbyFN.com is a high-end luxury Italian made perfume brand based in Kuwait, owned by the prestigious Ali Alghanim & Sons group. The client initially operated on a SaaS platform to manage their e-commerce store but faced significant challenges as they expanded operations, particularly during marketing campaigns and international growth.

  • Scalable Platform: Develop a custom-built solution optimized to handle high traffic, especially during influencer campaigns.
  • Luxury Mobile-First Experience: Design a mobile-first UI/UX that embodies the brand’s luxury ethos, ensuring an elegant and seamless user journey.
  • Streamlined Operations: Integrate the ERP system for efficient management of inventory, orders, and accounting processes.
  • Enhance Logistics: Build a dedicated driver app to improve delivery efficiency and shorten delivery times.
  • International Expansion: Enable multi-currency support to cater to GCC and international customers, ensuring a smooth shopping experience globally.

Product Features

Appening help you reach business goals by applying Agile methodologies.

Oracle ERP Integration

Seamlessly integrated the Oracle ERP system to streamline critical operations such as inventory management, order processing, and accounting. This integration enabled real-time data synchronization, reducing manual errors and improving overall operational efficiency, ensuring smoother backend workflows to support their growing business demands.

Oracle ERP Integration

Driver App

Developed a driver app to optimize logistics operations, resulting in a 20% reduction in delivery time. The app enhances real-time tracking and provides accurate delivery status updates, ensuring efficient route management and improved customer satisfaction.

Driver App

Loyalty Program

Implemented a tiered loyalty system where customers earn points for every purchase, with an added incentive of 2x points for mobile app orders. This approach not only encourages repeat purchases but also promotes mobile app usage, fostering customer engagement and loyalty.

Loyalty Program

WhatsApp Integration

Integrated WhatsApp ordering using Respond.io, allowing customers to place orders directly through the app. This streamlined communication, simplified the ordering process, and catered to customer preferences, enhancing convenience and boosting engagement.

WhatsApp Integration

International Shipping with IW and Aramex

Integrated IW Shipping and Aramex Shipping to enhance international delivery capabilities. These services ensure fast, reliable, and trackable shipments, catering to GCC and global customers. With advanced logistics support and real-time tracking, the integrations provide a seamless shipping experience, improving customer satisfaction and trust in cross-border transactions.

International Shipping with IW and Aramex

Multi-Currency Support

Enabled multi-currency support to cater to GCC and international customers, accommodating currencies such as KWD, USD, EUR, AED, SAR, QAR, and others. Integrated KNET for local transactions and Apple Pay alongside card payment options, ensuring a seamless and convenient checkout experience for diverse markets.

Multi-Currency Support
  • Sales Growth:Online sales increased year-over-year, driven by a seamless shopping experience and mobile-first design. International orders from GCC countries grew, supported by multi-currency options and reliable shipping integrations.
  • Operational Efficiency:Delivery time was reduced thanks to the driver app, while inventory discrepancies decreased due to Oracle ERP integration.
  • Reduction in Canceled COD Orders:COD cancellations decreased, enabled by a smoother cash-on-delivery process and WhatsApp ordering integration.
  • Customer Retention:Repeat customer rates improved, supported by a tiered loyalty program offering extra rewards for mobile purchases. The mobile app launch further enhanced engagement and convenience for users.

Technology Stack

Our platform's robust and scalable technology stack ensures high performance, security, and user-friendly experience. Here are the key components: